Dan Kardon




New Demographic Book Cover Redesign

Layout Design / Editorial Design / Print Production

Professor's Challenge – Redesign a favorite book series of your choice. The redesign should target a different demographic than it normally was designed for.

Solution – I chose to redesign The Goosebumps series by author R.L. Stine. Originally the series was meant to target elementary/middle school age, I chose to design the cover targeting a more adult, higher education audience.